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Strategy + Marketing

A clear and thorough strategy is essential for marketing success. In today’s rapidly changing environment, ensuring each marketing channel relates, and reinforces, the overall messaging is vital. At B44, we begin by analyzing your business and objects, the relevant competition, and formulate a holistic marketing strategy that will generate the results you expect.

Search Engine Optimization (SEO) is an integral part of a strategic marketing plan. It goes far beyond a few keywords and requires a comprehensive approach. We begin by carefully evaluating your competition and determine the best approach to generate significant results. This is a process and requires reviewing and adjusting, ensuring that rankings continue to improve.

Social Media Marketing (SMM) is an opportunity to connect directly with potential clients and customers. This can drive traffic to your website, build brand awareness, and incorporate social selling.

Content Marketing will likely overlap with social media marketing. As the name suggests, this is about creating quality content that your audience will find valuable. This will build interest in your brand. Creative content can be incorporated into blog posts, social media, and paid ads.

Digital Advertising incorporates paid ads and Pay-Per-Click (PPC) advertising. These ads can be placed in various locations, including social media, search engines and third-party websites.

Reporting + Analytics are essential for overall performance and user experience. This data is used to analyze and monitor everything from SEO to paid ads.